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FRENCH FOOTWEAR FOR CHINESE MARKET 

As part of the call for proposals "Enhancement and innovation in skills that are iconic of "Made in France"", the FFC has carried out a research project called "French Footwear for the Chinese market".


The aim is to take the offering of footwear made in France, then adapt and promote it to the Chinese market.


Above all, through the proposed project, it is intended to:

  • gain a better understanding of the targeted market,
  • develop a product that has been specifically designed for the market, based on skill sets found within French companies
  • promote the offering of "footwear made in France for the Chinese market".